Projects

TEQHOLIC - Digital Marketing Manager

At TEQHOLIC, a leading software house specializing in innovative IT solutions, I served as the Digital Marketing Manager. My role involved crafting and executing comprehensive digital marketing strategies to enhance the brand's online presence and drive business growth. Key Responsibilities & Achievements: SEO Strategy: Led SEO campaigns, improving search engine rankings and driving organic traffic. I optimized on-page elements and executed robust link-building strategies to boost domain authority and visibility. PPC Campaigns: Managed successful paid ad campaigns, including Google Ads and social media advertising. I optimized budgets, keywords, and targeting to maximize ROI, consistently achieving high conversion rates. Content Marketing: Oversaw content strategy, ensuring that the content resonated with our target audience. I collaborated with the content team to produce high-quality blogs, case studies, and whitepapers that helped establish TEQHOLIC as an authority in the IT sector. Social Media Strategy: Developed and executed social media campaigns, increasing engagement and brand awareness across various platforms. I leveraged analytics to track performance and adjust strategies for optimal results. Brand Positioning: Played a key role in defining TEQHOLIC's digital brand positioning, using strategic marketing techniques to differentiate the company from competitors. Through my digital marketing efforts at TEQHOLIC, we not only boosted website traffic and leads but also solidified our position as a trusted software house in a competitive market.